UUH OOH SHOP
UUH OOH is a dream-come-true project. The story of UUH OOH begins on Po Tuck Street, a charming, community-filled lane in Hong Kong. Designed with a shop in the front and a studio in the back, the shopfront is a cozy, nostalgic haven filled with vintage homeware treasures. You’ll find 60s Snoopy FireKing mugs, 70s Memphis-style floor lamps, and 80s Casio watches and calculators. A kind neighbor once shared that passing by the shop brings them an inexplicable joy.
Brand Concept | Identity Design | Merch Design | Curation (Everything)
The sound of encounter.
More than just a store, UUH OOH is a platform that gathers the works of local creatives. UUH OOH embodies the sound of a “serendipitous encounter”—soft and unassuming, like a moment of heartfelt connection. The logo reflects this, depicting two figures sharing a single thought, with every idea sparking from this common bond.
This is what UUH OOH seeks to bring to life: exhibitions, small markets, and warm collaborations. One figure in the logo constantly evolves, symbolizing connections with different people, while the other, of course, is me.
